318 Hanes Hall, CB #3260 Chapel Hill, NC 27599-3260
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Grad Student Seminar: Bryan Davis, Indeed.com

April 7, 2017 @ 3:30 pm - 4:30 pm

Bryan Gilbert Davis

Indeed.com

 

SEM Portfolio Optimization

This talk will introduce the basic format and mechanisms of Search Engine Marketing and introduce the business motivations for its utilization. It will then delve into ongoing work at Indeed aimed at optimizing the distribution of budget over different queries, and will highlight the different modeling and engineering components of this work.

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Details

Date:
April 7, 2017
Time:
3:30 pm - 4:30 pm
Event Category:

Venue

Hanes Hall
Hanes Hall
Chapel Hill, NC 27599 United States