318 Hanes Hall, CB #3260 Chapel Hill, NC 27599-3260
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Hotelling Lecture: Dimitris Bertsimas, Sloan School of Management, MIT

March 30, 2016 @ 3:30 pm - 4:30 pm

From Predictive to Prescriptive Analytics
Operations Research and Management Science (OR/MS) as a field typically starts with models and aims to obtain decisions. Data by enlarge is rarely present.  Machine learning (ML)/ Statistics (S) as a field typically starts with data and aims to make predictions. Decisions are rarely addressed.

In this work, we combine ideas from  ML/S and  OR/MS in developing a framework, along with specific methods, for using data to prescribe optimal decisions in OR/MS problems. In a departure from other work on data-driven optimization and reflecting our practical experience with the data available in applications of OR/MS, we consider data consisting, not only of observations of quantities with direct effect on costs/revenues, such as demand or returns, but predominantly of observations of associated auxiliary quantities. The main problem of interest is a conditional stochastic optimization problem, given imperfect observations, where the joint probability distributions that specify the problem are unknown.

We demonstrate that our proposed solution methods, which are inspired by ML methods such as local regression (LOESS), classification and regression trees (CART), and random forests (RF), are generally applicable to a wide range of decision problems. We prove that they are computationally tractable and asymptotically optimal under mild conditions even when data is not independent and identically distributed (iid) and even for censored observations.
As an analogue to the coefficient of determination R2 we develop a metric P termed the coefficient of prescriptiveness to measure the prescriptive content of data and the efficacy of a policy from an operations perspective.

To demonstrate the power of our approach in a real-world setting we study an inventory management problem faced by the distribution arm of an international media conglomerate, which ships an average of 1 billion units per year. We leverage both internal data and public online data harvested from IMDb, Rotten Tomatoes, and Google to prescribe operational decisions that outperform baseline measures. Specifically, the data we collect, leveraged by our methods, accounts for an 88% improvement as measured by our coefficient of prescriptiveness. Joint work with Nathan Kallus, MIT.

Refreshments will be served at 3:00pm in the 3rd floor lounge of Hanes Hall

Watch the video of this lecture.

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March 30, 2016
3:30 pm - 4:30 pm
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120 Hanes Hall
Hanes Hall
Chapel Hill, NC 27599 United States